Media Representation and Training of Minority Workers

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Film Date
6/8/72
Film Reference Number
KPIX 108634
Description
KPIX Eyewitness News report from June 8th 1972 in San Francisco featuring an interview in which a spokesman explains that minority workers need training programs which actually recognize "cultural differences" so they can be effective. He also describes the need for a talent pool of minority workers who can help to "sensitize the total media market - because they lack sensitivity."