Alternative fashions entering mainstream

KPIX-TV news footage from June 29, 1970 with reporter Mike Lee featuring scenes of fashion designers, store owners and shoppers in Berkeley, where alternative style clothing has made it's way into boutique clothing stores on the high street. As Lee puts it, rather disdainfully: "It won't be long now before the average, upper-middle income American housewife can look like a peasant by using her credit card." Also includes interviews with designers and store owners. Opening graphic designed by Carrie Hawks.

Note: this item was originally titled "Hippie v Establishment Fashions" in the KPIX Newsfilm Shot-Log.

This 16mm reversal film print was transferred in 4K (4096 x 2970) using a Lasergraphics ScanStation film scanner, in October 2022.