•  Cultivating Creativity:
  •    The Arts and the Farm Workers' Movement During the 1960s and '70s

  •   The Farmworkers Logo
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    Strike flag

    The farm workers’ logo was first designed in 1962 by Cesar Chavez, and family members Richard and Manuel Chavez. They borrowed the eagle’s head from the flag of Mexico (some have called it a thunderbird). Andrew Zermeno, a graphic artist friend, noticed that the wings of the eagle resembled an inverted Aztec pyramid. Cesar wanted the image to be easy for farm workers to reproduce. He decided the colors would be white to represent hope, black to represent the struggle of the workers, and red for the sacrifice that would be made. Many of the farm workers were of Mexican descent, so the eagle logo – with its Mexican and Aztec imagery – was a powerful symbol that was easily understood. The United Farm Workers logo became a highly recognizable icon and a symbol of the emerging Chicano rights movement.

    Art and Artifacts from the Collections of the Labor Archives and Research Center

    Copyright © 2007 Labor Archives and Research Center | J. Paul Leonard Library | San Francisco State University
    Credits and Contacts | Last Updated January 17, 2006